BEHIND THE BRAND

BROOKE JILAINE SHANNON

As founder and head designer, Brooke is a natural trendsetter who has always loved fashion. She followed her passion for swimwear to FIDM, where she established an education in product development. Upon graduating, she set out to pair her love for swimwear with her love of the ocean,
and Jilaine Swim was born.
Q & A

GET TO KNOW BROOKE

1. What is your inspiration for your own style?

Fashion bloggers and influencers draw a lot of inspiration for my personal style. I reach for fun and bold pieces while mixing textures. I would say my style is all over the board which makes it fun and exciting! I could be in my sneakers one day and in heels the next. It really just depends on how I feel that day or what the occasion is. I also draw inspiration through fashion weeks which can be seen a lot within Jilaine Swim. I'm always styling Jilaine pieces whether it's a casual day out with friends or a night out on the town. 

2. Why did you choose FIDM?

I wanted to go with a school that offered creative majors, and not a traditional college - it just wasn’t for me. At first, I didn't even want to go to college, but once I found FIDM it was a perfect fit. I also considered cosmetology school, and I worked at MAC Cosmetics for a year! 

3. What advice would you give your younger self?

Never give up on your passion. Even when you’re going through hard times, there is always a light at the end that will pull you through. I always felt I had a purpose to share something big, but never knew what it would be–except knowing it would be fashion related. 

4. What’s the reason behind the name - Jilaine Swim?

Jilaine is my grandmother's name, and it was passed down to me as my middle name. The name is super unique which I love - The origin is from my great grandmother who loved both the names Jill and Elaine but couldn't decide on one. Therefore, she combined the two and that is how the name Jilaine came about. It has always felt super unique and creative, and it has special meaning since it came from my grandmother.
JILAINE SWIM

A WAY OF LIFE

THE MORE YOU KNOW

OUR COMMITMENT

FABRIC FROM RECYCLED MATERIALS
Our buttery soft fabric is made from regenerated consumer waste such as water bottles, ocean waste, etc.
NOTHING GOES TO WASTE
Matching scrunchies are made from fabric scraps in the manufacturing process.
ETHICAL MANUFACTURING
Our factories follow strict labor and ethics codes to ensure fair pay and safe working conditions.
CONSCIOUS PACKAGING
Brooke hand packs each order in a compostable mailer to avoid unnecessary plastic.
FABRIC FROM RECYCLED MATERIALS
Our buttery soft fabric is made from regenerated consumer waste such as water bottles, ocean waste, etc.
NOTHING GOES TO WASTE
Matching scrunchies are made from fabric scraps in the manufacturing process.
ETHICAL MANUFACTURING
Our factories follow strict labor and ethics codes to ensure fair pay and safe working conditions.
CONSCIOUS PACKAGING
Brooke hand packs each order in a compostable mailer to avoid unnecessary plastic.

DESIGNED BY WOMEN,
FOR WOMEN.

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